Definition List

Adwords PPC Tutorial 13 How to Draft Campaigns and Experiments

How to Draft Campaigns & Experiments Tutorial


1.Click to Drafts and give name Systemwebtech tested
2.Click to Ads and Put Heading Desc1 and desc2 and then save it.
3.Then Apply and Click Run an experiment
4.Give Name like Ads_Testing
5.Budget- 20% means How much Consume from original Campaign Budget
6.You will see All Experiment Tab in Extreme Right


How to Set up Account and Target your Competitor Facebook Audience

Target your Competitor Facebook Audience

1.Send people to website and Put Website name
2.1st Way- Interest - like 99acre,MagicBricks- They all are competitor
3.2nd Way- Click on Tools ,Click Audience Click Website Traffic and Custom List by using Email Paste there
4.Then Manage Adverts then Create Ads at Top then Send people to website and Put Website name and Budget, else nothing to fill as we already target the Audience


Types of Ads Extensions :-


By using ads extension you can extend ads space by displaying more features and benefits of your products and services. Ads extension also helps in improving ads position & CTR on Google search network.
  • Call Extension –  With the help of this extension, we can display our business phone number in our text ads.
  • Site link Extension – With the help of this extension, we can show other product and services info with specific links on our text ads.
  • Call out Extension – With the help of this extension, we can show more product and services benefits in our text ads.
  • Review Extension – With the help of this extension, we can show our business review’s in our text ads.
  • Structured Snipppet – With the help of this extension, we can highlight specific features of our Product and services in our text ads.
  • Location Extension – With the help of this extension, we can display our business address in our text ads.
  • App Extension – With the help of this extension, we can encourage more apps download from our text ads.

  • Types of Targeting in Display Network :- 

Display Network you use to make your business brand in market. In display network Google display ads on Google partner websites, All adsense approved website’s are Google partner websites.
Display Keywords – You can target those Google partner websites on which AdWords finds your keywords.
Interest Targeting – On the basis of interest category we choose, Google Adwords automatically shows your ads on relevant Google Partner Websites.
Topic Targeting – On the basis of Topic which we choose, Google Adwords automatically shows our ads on relevant Pages of Google Partner Websites.
Placement Targeting – You manually choose Google Partner Website on which we want to show your ads.
Demographic Targeting – You can target customers within the demographic groups (Age,Gender) that you choose.
Narrow Targeting – By using narrow targeting you can apply all types of targeting in a single Adgroup.



  • How to use Flexible Bid strategy :-

By using Flexible Bid strategy you can apply bid strategy at Campaign level, Ad group level and on Keyword level as per performance of campaign.


How to Create Flexible Bid strategy – Shared Library < Bid strategies < + Bid strategies